Friday 11 April 2014

Final Evaluation Question 7

Final Evaluation Question 6

What have you learnt about technologies from the process of constructing this product?


I used the school computers that were available to me. The computer was an Intel core 13 system and edge 10 monitor. This hardware allowed me to access Photoshop, the software I needed to design my magazine. However I did some of my work on my Sony Vaio laptop at home.
This is the editing software I used to create my magazine. After being taught the basics on Photoshop by my teacher and having a play around with it myself I was able to create my draft. I then used my knowledge after I could effectively use the software to help my create my real final magazine. The sort of tools I used on Photoshop include cropping, cropping using the magic wand tool, re-sizing images, changing the colour effects and adding and deleting layers.






The Nikon D3200 is the camera I used to take my photos for my magazine. I borrowed it from the school to take my photos. It is a very good quality camera and I think it reflects that in the photos I produced using it. It was great for a variation in shots as I was able to zoom in very close for a close-up shot and it kept focus and didn't blur or pixel-ate in any way.








I used a tripod to keep my shots steady and at the perfect height and angle. This was very effective as it made my pictures look a lot more professional by using good quality equipment.











I used Microsoft Word to write up my double page spread article as I felt it was the most effective way to structure and display my writing. Also it allowed me to keep a word count on my work so that I could anticipate how much room I would need and how much room it would take up on my double page spread.







This is useful application as it is an online publishing website I used it to upload my word documents and then embed them onto my blog.



I used this application to create a video. It was an effective way to represent my work and pitch my ideas.





This was a very useful piece of kit. I used this to save my work and transfer it from the school computers to my laptop at home so I could keep up to date with my work and make progress.





I used Google Chrome, it was vital in my planning and research before creating my magazine.








I used Blogger to upload all of my work online. It was a good method as it allowed me to receive instant feedback from my teachers so I could improve and adjust my work. It was also a good device as it displays my work easily online and I can't lose any of my work.






I used Flickr to upload all of my photos on to the internet to an easily accessible source that kept my photos in good quality so that I could use them whenever I needed to instantly.

Thursday 10 April 2014

Final Evaluation Question 5

http://matthewhopkins20.wix.com/media-work

Final Evaluation Question 4

Who would be the audience for your media product?


An example of my audience is a student, Jack Wildbore from Leicester. He currently works at Leicester City football club in the club shop as a sales assistant. Jack loves his music and has recently taken a liking to the alternative music genre. He listens to bands such as The 1975, Foals, Crystal Fighters and other similar bands. This is the exact music genre / fashion and style type that I am using as the theme for my magazine meaning Jack will be interested in what my magazine has to offer. The audience I am targeting is 15 to 25 year old males and Jack fits this category as a 17 year old lad making him a good audience profile. Jack would come under the Indie Scenesters tribe as he likes to wear clothes that make him different in a crowd. Also he attends festivals and is attending Reading festival this year for the third year running. Jack also likes to find new music and has a spotify account which lets him access loads of different music and he can search for related artists and find new music that he enjoys.

To research for my audience I used the website Chanel 4 UK Tribes and looked at the different types of people that would potentially read my magazine. I found Indie scenesters, this is the category Jack falls into. The information I have gathered form this is that they are the type of people that go searching for new upcoming music. Jack regularly goes to see small upcoming bands and local gigs in search of finding something new. They also have reputation to bring back the fashion earlier periods in time such as bringing back the flares look most recently which has come from the 80s time period. Jack could also be associated with indie scenesters in this way as he likes to wear baggy flared jeans on occasions and other clothing such as bomber jackets and Westfield wax jackets. I could use this fashion element for my magazine because it will keep my audience happy when reading it as they will be able to relate to the magazine. Another thing about Indie scenesters such as Jack is that they are attend festivals, so this could be used in my magazine as I could interview bands and also the indie scenesters that have been to a festival like Reading or Leeds or Glastonbury. I then chose Hipsters to be another genre of people who would read my magazine as their dress sense matches the type of music featured in my magazine e.g Peace, Crystal Fighters. Also the type of clothing that  would be in the magazine because that would also match what hipsters wear. My magazine would be distributed in using paid circulation and customers would have to subscribe or go to niche market shops to buy the magazine. This is good for my target market as they wouldn't want to buy it from a common store, they would rather use another method.

Monday 7 April 2014

Final Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products (i.e. of music magazines)

When developing my magazine I was largely influenced by Clash magazine. My magazine has a similar title to the one of Clash magazine.
As my magazine is called Crux my magazine is visibly similar to the Clash magazine title, keeping a similar font to match the genre and the same basic white colour to keep it simple, yet professional looking. Also as Crux is only 4 characters and Clash is 5, I decided to make my title slightly bigger to compensate for this.When thinking about my graphology and page layouts I challenged the idea of not sticking with a Z, H or E basic layout and tried something a bit more unique. My magazine has no immediate design layout as it is meant to be simple looking and show off the image with little text to compliment the image. I have designed this similar in a way to Clash magazine but also tried to put my own twist on it.The costumes, props and iconography I used were clever to attract my target audience. This is because I found that as Clash is a very fashion influenced magazine it is vital if my magazine is to look professional that I focus on the fashion of my magazine too. My model can be seen wearing Ralph Lauren on the front cover to look smart and sophisticated even though it may not be his ideal fashion type. However on the double page spread third page my model can be seen wearing more casual clothing such as a hat and tee-shirt which suits his fashion type more and shows a variation in fashion. For my models hairstyle I have had no influence in deciding on what it should look like. I felt that the curly/waviness of his hair gives him a slight edge of not caring which suits his personality. However it is styled quite neatly which contrasts that thought and keeps the smart theme.For the Camera work and framing of my images I have specifically chosen a close up photo for my front cover. When researching Clash magazine it seemed like the best looking most professional choice of photo would be to choose a close up photo. This also worked well as my model is very photogenic and a close up is well suited to my magazine. Also the framing of the photos is well presented. I have no key features of the photos missing, also all of my photos are centrally framed and have a good CVI. Another thing is that on 3 out of 4 of my photos, the model is making eye contact with the reader which is a very powerful tool when attracting your target market. My main double page spread photo I have purposely made the model look away from the camera as it is an over posing photo from where I have taken inspiration from Clash magazine.
When deciding on my style and font for my magazine I tried to keep it basic as I feel it is more suited to the genre I'm targeting. My masthead font is called Bebas Neue and it is a simple font and very bold to enforce power and attract a potential readers attention. My headers font is a font downloaded from a website called dafont. I specifically chose this font as I felt it looked sophisticated and different as the shadow effect it has creates this feeling. The font I used for my double page spread is Ariel, I chose this font as again, it is simple yet effective and my target market doesn't want to be reading anything fancy.
I decided on a really unconventional contents page that included no images and was very basic using just black and white. I did this as I felt it created a different effect that would suit the genre type of my magazine. Also as the front page and double page spread is simple design I decided it would look out of place and unprofessional to make a contents page that was busy like Kerrang or Mojo. My initial idea spanned from inspiration from Clash magazine and I kept a similar contents page design, with a simple layout that works effectively. However I did make my contents a double page layout so I could include an image. This was because I felt I needed another indie looking image on the page to really address and please the reader. Also I feel my magazine is less about the superficial images but about the actual content and whats behind the music as that's what my audience care about the most. But, as I know images are very important in creating a magazine that is why I decided to make it a double contents page and add an image.The genre I am targeting my magazine at are Hipsters and Indie Scenesters. I feel my front cover helps portray this genre as the model looks like an indie/alternative character himself. Also the whole style of the magazine itself including the front cover, contents and double page spread looks different to most of those it would be placed next to on the shelf. The fashion I have chosen also helps show the genre I have targeted. The clothes are all fairly smart with some, such as the contents page photo having a really indie touch to it. The contents page is similar to one of Clash magazine and is different to most other magazines as it is basic colours and not much variation with colours. The use of no photos on the actual contents page is also different and unique and an idea I have used and created in my own way from Clash magazine.My artist is represented cleverly as an indie/alternative artist. I have purposely done this to help enforce the genre I am targeting. My artist represents the genre well as his fashion suits the type of people that will be interested in my magazine. Both of my models have an indie haircut and this will help to distinguish the type of genre the magazine is. They both also look arrogant in the photos and have a "bad boy" rebellious attitude about them which again increases the idea that it is a hipster/indie magazine.The colour scheme of my magazine is simple. I have done this as the examples I looked at (Clash magazine) mainly focused on basic colours and as I have a similar target market/audience as Clash I decided a it would be a good choice also use these colours. Most magazines embrace a 3 colour pallet style and I have tried to reflect this in my work using whites, blacks and greys. This simplicity also helps portray the alternative theme of my magazine.