Final Evaluation Question 4

Who would be the audience for your media product?

An example of my audience is a student, Jack Wildbore from Leicester. He currently works at Leicester City football club in the club shop as a sales assistant. Jack loves his music and has recently taken a liking to the alternative music genre. He listens to bands such as The 1975, Foals, Crystal Fighters and other similar bands. This is the exact music genre / fashion and style type that I am using as the theme for my magazine meaning Jack will be interested in what my magazine has to offer. The audience I am targeting is 15 to 25 year old males and Jack fits this category as a 17 year old lad making him a good audience profile. Jack would come under the Indie Scenesters tribe as he likes to wear clothes that make him different in a crowd. Also he attends festivals and is attending Reading festival this year for the third year running. Jack also likes to find new music and has a spotify account which lets him access loads of different music and he can search for related artists and find new music that he enjoys.

To research for my audience I used the website Chanel 4 UK Tribes and looked at the different types of people that would potentially read my magazine. I found Indie scenesters, this is the category Jack falls into. The information I have gathered form this is that they are the type of people that go searching for new upcoming music. Jack regularly goes to see small upcoming bands and local gigs in search of finding something new. They also have reputation to bring back the fashion earlier periods in time such as bringing back the flares look most recently which has come from the 80s time period. Jack could also be associated with indie scenesters in this way as he likes to wear baggy flared jeans on occasions and other clothing such as bomber jackets and Westfield wax jackets. I could use this fashion element for my magazine because it will keep my audience happy when reading it as they will be able to relate to the magazine. Another thing about Indie scenesters such as Jack is that they are attend festivals, so this could be used in my magazine as I could interview bands and also the indie scenesters that have been to a festival like Reading or Leeds or Glastonbury. I then chose Hipsters to be another genre of people who would read my magazine as their dress sense matches the type of music featured in my magazine e.g Peace, Crystal Fighters. Also the type of clothing that  would be in the magazine because that would also match what hipsters wear. My magazine would be distributed in using paid circulation and customers would have to subscribe or go to niche market shops to buy the magazine. This is good for my target market as they wouldn't want to buy it from a common store, they would rather use another method.